We are Action Black
We're not a
f*cking gym
The story and the vision behind our gym.
Ten years in the health, wellness and fitness industry have taught us how people really behave around the habits that improve their quality of life.
With technology, design, psychology and neuroscience we build methods and spaces that change those habits for good.
How we do it
Technology
Data and product so every session adapts to the person, not the other way round.
Design
Spaces built to make walking in easy and coming back inevitable.
Psychology
We know what holds a habit together and what breaks it, and we design for that.
Neuroscience
Methods grounded in how the brain learns, stays motivated and locks in a routine.
The result
- Scalable
- A method that works the same for one person as for a whole city.
- Sustainable
- Habits that stay once the initial motivation wears off.
- Far-reaching
- Quality of life within reach of many, not of a few.
Our run never stops
- 2015-2016
In October 2015 the project was born under the name Action Fitness.
We opened our first club in Medellín, Colombia. Within a year we were running four clubs in the city.
- 2017-2018
We opened our eighth club in Medellín.
We received acquisition offers from the two largest chains in Latin America.
- 2018-2019
In 2019 we opened clubs in Bogotá and Barranquilla.
We reached 21 clubs across Colombia's major cities and became the third largest chain in the country.
- 2020-2021
Action Fitness joined forces with Smart Fit, the third largest gym chain in the world, to operate its franchises in Colombia.
We launched a business model unlike anything on the market, Action Black, which signed its seventh club within a single year.
- 2023-2024
We became the largest boutique gym chain in Colombia.
Action Black began its expansion into Mexico, Europe and the United States.
New brands were born to cover a wider slice of wellness: Action Living, Reset, Giro+, Action Sport Club and Action Wear.
We want to make the world a better, healthier and happier place
The pandemic was one of the greatest global challenges of our time, but it forced our team to think outside the box, get stronger and build something entirely different. That is where Action Black was born.
If we are going to work for real change, why not point all of our energy at one of the biggest problems in the world?
The leading causes of death worldwide are non-communicable diseases and mental illness, and physical activity is scientifically proven to reduce the risk of both. Action Black is a bet on changing the way people live: wellbeing, health, the relationship with their bodies and the power of their minds, all in one place.
We are a team of passionate, talented and experienced professionals. Athletes, health specialists, artists, architects, engineers, developers and finance people: together we have made a product as singular as Action Black possible.
Train with us
Find your club and start whenever you want.
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